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The lowdown: WebMD isn’t just a way to terrify yourself into thinking that you’re much sicker than you actually are anymore. (We kid, we kid.) Point is, WebMD has picked Walgreen’s as its new BFF, and the two companies are sharing digital services that can make life easier for their customers (i.e. Walgreens customers can now fill prescriptions through their WebMD account).

The future: Watch for more collaborations like this. Walgreens and WebMD are helping to promote each other’s coaching programs and other services; they’re also integrating data from various fitness trackers into the mix. Yes, your FitBit and your pharmacist can now be part of the same network, if you like. We’re paying attention to this trend, which will surely bring about its fair share of controversy and data concerns, but also brings us closer to truly integrating our health data with our healthcare providers.

 

 

Mailande Moran is a musician, writer, and media consultant based in Durham, NC. She is a 2013 graduate of the Fuqua School of Business at Duke University, where she served as a Fellow for the Center for the Advancement of Social Entrepreneurship's Impact Investing Initiative and the Center on Leadership and Ethics. In the summer of 2012, she worked with Enterprise Community Loan Fund to analyze and communicate the impact of green affordable housing and transit-oriented development in Colorado. While pursuing her MBA, she consulted with the healthcare NGO Healing Fields in India, the microfinance start-up Seeds in Kenya, and the for-profit maternity hospital LifeSpring in India. Prior to Fuqua, she focused on social entrepreneurship and philanthropy in strategy roles at Echoing Green and the Shelley & Donald Rubin Foundation. Mailande graduated from Duke University in 2006 with an A.B. in Art History. She is passionate about creating a safer, more equitable world. You can hear her music on Facebook (mailandemusic) and follow her other adventures on Twitter (@mailande). read more about